====== Usability - Heuristics ======

Author: Michelle McCausland

This page contains the notes taken from the UX training course "UX Foundation Online" provided by [[http://uxtraining.com|UXTraining.com]]

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**Triangulation** 
  * using multiple datasources to retrieve more accurate data / results
  * Finding patterns

**Affinity Diagrams**
  * Structure unstructured data retrieved during research

  - Share all research and give people time to digest
  - Everyone has pens and post it notes
  - Be descriptive
  - In silence for now
  - Place post its on the wall
  - As a team, group items
  - Encourage discussion 
  - Name each group

  * Buy in, encouage team inclusivity.

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**Customer Journey Map** 
  * Diagram that represents a customer's experience as they interact with the software.
  * Break up tasks into columns for each step in the journey.

For each column:

  - Goals
  - Behaviors
  - Context
  - Pain Points
  - Mental Model

  * Identify if positive / negative experience per state
  * All based on patterns when analysing research data
  * Highly structured / easy to understand output
  * Represents customer's point of view

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**Personas** 

  * Builds empathy
  * Specific not general
  * Objective Data

Pitfalls of personas:
  * Fictional data can be exploited - keep to a minimum
  * Created without research - do your research!
  * Don't always have the intended effect

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**Customer Value Curve** 
  * Provides competitive analysis
  * What matters to customers
  * The quality of offering
  * Each curve represents customer