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design:usability_-_analysis
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| + | ====== Usability - Heuristics ====== | ||
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| + | Author: Michelle McCausland | ||
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| + | This page contains the notes taken from the UX training course "UX Foundation Online" | ||
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| + | ---- | ||
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| + | **Triangulation** | ||
| + | * using multiple datasources to retrieve more accurate data / results | ||
| + | * Finding patterns | ||
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| + | **Affinity Diagrams** | ||
| + | * Structure unstructured data retrieved during research | ||
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| + | - Share all research and give people time to digest | ||
| + | - Everyone has pens and post it notes | ||
| + | - Be descriptive | ||
| + | - In silence for now | ||
| + | - Place post its on the wall | ||
| + | - As a team, group items | ||
| + | - Encourage discussion | ||
| + | - Name each group | ||
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| + | * Buy in, encouage team inclusivity. | ||
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| + | ---- | ||
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| + | **Customer Journey Map** | ||
| + | * Diagram that represents a customer' | ||
| + | * Break up tasks into columns for each step in the journey. | ||
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| + | For each column: | ||
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| + | - Goals | ||
| + | - Behaviors | ||
| + | - Context | ||
| + | - Pain Points | ||
| + | - Mental Model | ||
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| + | * Identify if positive / negative experience per state | ||
| + | * All based on patterns when analysing research data | ||
| + | * Highly structured / easy to understand output | ||
| + | * Represents customer' | ||
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| + | ---- | ||
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| + | **Personas** | ||
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| + | * Builds empathy | ||
| + | * Specific not general | ||
| + | * Objective Data | ||
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| + | Pitfalls of personas: | ||
| + | * Fictional data can be exploited - keep to a minimum | ||
| + | * Created without research - do your research! | ||
| + | * Don't always have the intended effect | ||
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| + | ---- | ||
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| + | **Customer Value Curve** | ||
| + | * Provides competitive analysis | ||
| + | * What matters to customers | ||
| + | * The quality of offering | ||
| + | * Each curve represents customer | ||
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